Having beautiful hair is usually the first step to looking and feeling your best. Celebrity chef, Giada De Laurentiis, the new spokesperson for Clairol Natural Instincts tells us how to get healthy and radiant looking hair color. De Laurentiis uses this color for highlights and to blend away grays. Natural Instincts is a semi-permanent hair color available in 32 shades. The system contains aloe, vitamin and antioxidants. The ammonia-free formula works in just 10 minutes. You and your tresses can get beautiful without compromising your hair’s health.

“When Natural Instincts approached me about this partnership, I was so excited. While food is certainly my first love, I am a beauty girl at heart,” said De Laurentiis. “This is the first time I’ve used an at-home product and I was so impressed with how easy it was to use and how beautiful the color looked — perfect for a busy mom like me.” [Quote from the Press Release]

Check out Clairol’s newest commercial featuring new Natural Instincts ambassador Giada De Laurentiis!