You may find it annoying when you buy a magazine that is 40% your standard magazine material and about 60% advertising. Funnily enough, I don’t get annoyed by that. Maybe it’s just because I’ve been buying magazines so regularly that I’m not bothered by the dominance of advertising within them and am even swayed into buying their products from time to time (yes, you Maybelline). In fact, I’m just going to put it out there and say that I thoroughly enjoy fashion advertisements…especially the ones which come with perfume samples. Their purpose is obviously to make consumers like us want what they have to offer, their products, and to do that they show us a glimpse of something desirable, whether it be a particular lifestyle or movement. That’s the general idea of things and it tends to work most of the time; I mean, there’s not a day that goes by where I haven’t wished I could be Daphne Groeneveld on a Saint Tropez beach in the new Dior Addict commercial. Apparently, if I do want all that I have to buy their new perfume. That’s how it works, but just because the main aim of it all is to take money from our pockets, doesn’t mean that they don’t do it with grace.
I’ve always seen Alexander McQueen as a form of art and with everything that they do they stick to the ethos and characteristic uniqueness that the brand encompasses, including their advertising. This advertisement is dark and deeply romantic, reflecting the nature of McQueen; it’s a masterpiece in itself.
There are so many powerful campaigns that I have seen in fashion, but this one in particular from Chanel, is unexpected and something you can completely fall in love with easily. The French written across Freja Beha Erichsen’s forehead, creates an allure and sense of mystery (for the non-french speakers), which is intriguing.
There may be that one photograph or video that evokes a strong reaction in you - it may just be one element of it; the model (*cough* David Gandy *cough*), the place, the music, even the very idea. It’s amazing when something like that does capture your interest, because it shows, no matter how much you want to deny it, that advertising does have a power over you.